Branding The Podcast Blog
Branding!
In the business world one of the keys to success lies in the power of brand recognition and brand awareness. Over the years, many successful and Fortune 500 companies have cultivated their brands through the use of traditional advertising media likeman commercials, newspaper ads and online promotional campaigns. Now that social media outlets including blogs, Facebook and Twitter have become more mainstream they are also being infiltrated by many popular brands.
As a podcaster you should also include social media, in particular blogging, as part of a successful business strategy. If you’re just getting started with your blog, take a look at my post So You Want To Start Blogging for some pointers.
By the same token, if you are a blogger looking for ways to increase traffic to your blog learn how to Promote Your Blog With a Podcast.
Brand building can’t happen overnight, but it has to start somewhere. In 5 Ways to Build Your Brand Effectively from MyBlog2day, the author Lee Ka Hoong lists these essential tools to help your brand stand out from the crowd.
- Logo
- Theme
- Comment
- Avatar
- Content
With that being said, I’m sure you’ve already noticed the shiny new logo that Erica Mueller from Erica Says created for The Podcast Blog found at the top of this post. I won a contest she posted on her blog earlier this month for this fantastic logo design which she provided in 3 sizes. Erica also introduced new branding for her site just recently and talks about it in Proud to Announce The New Erica Says. Thanks again Erica!
For more on the topic of brand building, Gordon Cindric examines the difference between personal branding and company branding online in his post Branding Websites and Blogs. These same concepts can be applied to branding your podcast.
How about you? Can you think of some additional benefits or ways to brand your podcast or your blog? Please leave a comment and share your expertise.
Related articles by Zemanta
- Fun Twitter Promotions for Your Blog (ileane.wordpress.com)
- Guest Bloggers Lend A Helping Hand (msileanesblog.blogspot.com)
- Social Networking in 2010 from EricaSays.com (bloggingwire.com)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=03b541bc-fa98-487b-9bd4-cceb8e2e18cc)
Bishwajeet Mahato
Ileane Smith
I love the new logo it’s a perfect fit.
Archon Digital´s last blog ..I Hate Mondays: Mastodon and the Calm Amidst the Rage
Thanks! Erica did a great job with it.
Hey Lisa, great to see you here. Thanks for the support.
Ileane´s last blog ..Some Serious Blog Engagement
Congrats on winning the contest! I absolutely LOVE the logo! Erica did a nice job.
Lisa Irby´s last blog ..Google AdSense — Why Johnny Said “No.”
If any one subject is imperative when selling a product it should be branding. I always think of big names like Coke. And the image of the product is forever embedded in my thought.
Your poem podcast was very creative. And I appreciate creative thought. This give me some ideas as well.
Very good!
Hi Hal, It’s very nice to meet you through Worthy of Attention. Thanks for the checking out the podcasts. I like hearing your feedback.
Ileane,
It was so much fun to work on your banners! I think we’ll have to take a look at that plain blue header image next.
Thanks for the link-love too. So glad you like the banners!
Erica Mueller´s last blog ..Trying SingSnap.com – The Video In Which I Make a Fool of Myself
Erica, you’re right it was a blast. I’m so pleased with the finish products. I need to talk to Brian about how to change that header image and when I do, I’ll be in touch. Cheers!
Hi Ileane, nicely written article on branding. To answer the question at the end (if this wasn’t already mentioned), I think another way to brand yourself is to write a good report with your link inside and give it out for free on your website. You can give others the write to send it to other people as as long as your link is included in the report. If the report is good enough, then it will have a viral effect on the internet. Doing this would then help you brand yourself.
Hulbert´s last blog ..Identifying Worst Possible Scenarios
Hulbert, nice of you to visit. Thanks for the input.
Congrats on the new look!
This really looks great and that logo has got it going on.
Great start to branding this blog for sure.
Jimi Jones´s last blog ..10 Time Management Tips
Hey Jimi, thanks for your support and the kind words. Nice to see you here!